Businesses do it! Celebrities do it! And now you can do it, too! Brand yourself. Let’s face it, being plain-wrap just doesn’t cut it anymore! We all need some personal branding to help us sell ourselves on a day to day basis. It’s time to become that private label you’ve always thought about. It’s really not that hard to do. You just need to change your thinking to become attuned to your unique selling features and the message you want yourself to portray to the world.
Your brand is really another way to look at your personality. It’s your image, your style, your essence, what you embody and how you define yourself. It’s how we see ourselves and how we want others to perceive us. It’s really letting people know what you stand for and what you want to be known for. It’s impossible to make people feel a certain way but it certainly helps to know who you are and let people know. Consider this if you don’t let people know who you are, someone else will certainly do it for you. Who do you want defining you? Yourself? Or someone else?
The bottom line is that everyone is branded these days, so it’s time to show the world who you are: it’s time to put your signature to yourself.
Here are some tips to becoming your own brand:
1. Consumers (friends, acquaintances, business associates, etc.) will not consider who you are unless they know what you stand for. Your brand is your promise or foundational piece to your life. It is what connects you with others and guides their perception of you. First step is to really think about you and how you want to be perceived. What are your unique features and promises? Form a mental picture of what you stand for and how it differentiates you from others. You want to consider what you have that motivates people to connect with you emotionally, to remember you and to be loyal to you. Clearly define your message.
2. Now take that essence of you and project it. Commonly in business that means a name, a logo, a tag-line, graphics, shapes, colors, sounds, scents, tastes, movements, etc. Everything is done consistently with the branding message considered. Personally, we really do the same thing—we project who we are through our actions and our choices. People come to know us through our attitude, our way of dress, the sound of our laughter, the choice of our nickname, etc. This is the same type of process only you are honing in on it a little more. You are thinking through your message and then portraying that message with yourself. Consider everything about yourself and if it says what you portray? You may have to make some adjustments to get your branding true to you.
3. Pick the message you want to send and be true to it. Don’t dilute your marketplace with mixed messages about yourself. Stay true to your image and what you believe in. People are usually leery and can sniff out a fraud instantly. Don’t be so clever that you forget who you really are and try to trick others—you can’t –it doesn’t work. Your branding must match the real you or you will be seen through instantly.
4. Your brand has value. Discover what you have to offer to your public. Never underestimate the power of traits like: wisdom, dependability, caring, or playfulness.
5. Whoever you are, ultimately, you need to find a way to connect with your public in a credible, emotional way which encourages people to be motivated to be with you and have some brand loyalty.
6. Once you’ve got your branding, it is your job to market yourself using this branding to everyone you come in contact with. It’s a way to get yourself known and inside the hearts and minds of others. It’s a way to become a household name.
Just remember, we all do this anyway. We just don’t think of it as branding. Your brand or if you prefer personality reflects your image, your style, your essence to the world. It is your powerful means to connect with others. Only one caution, please know who you are or you risk being defined by someone else.
Live your dreams,